Will we actually be there when it counts?

THE PLAN · CAPACITY

We modelled the worst day, then sized the company to it

A wildfire doesn't threaten every customer at once; it moves through an area on a front. The real risk to a crew-based service is many homes in one area needing help at the same time. So before selling a spot, we built a capacity model on real local data: Statistics Canada census dwelling counts across 594 Okanagan neighbourhoods, the official 2023 Central Okanagan evacuation record read update by update, and satellite fire-progression data from CWFIS.

For the worst case we used the 2023 McDougall Creek fire in West Kelowna, one of the most destructive this valley has seen. We sized our crews and equipment so that, in the model, every customer's home still gets set up in time, then capped enrolment per neighbourhood and across the region so the real number we're responsible for never climbs past it. That cap is why spots are limited. It isn't a sales tactic; it's the math that keeps the promise honest.

One caveat we won't bury: a fire worse than McDougall Creek, though unlikely, could push past what we're able to promise, and crews can only go where there's road access and it's safe to be. We put those limits in your service agreement in plain language, never in small print.

THE PEOPLE · FOUNDERS

Built by engineers, run like it matters

Both founders are engineers, and that shapes how this runs. Engineers are trained to plan for the worst case instead of the best one, to size a system to the load it actually has to carry, and to be honest about where the limits are. That's exactly the instinct a service needs when its whole job is to perform on the worst day of the year.

They've also built and run companies before this one, shipping real products that had to work reliably, on deadline, for paying customers. So delivering on a hard promise isn't new ground. We'd rather turn away a reservation than oversell an area and let someone down in a fire, and we built the company to be able to say that and mean it.

THE PEOPLE · CREW & ADVISERS

And built and run by the people who do this for real

We're staffing for one standard: people with real experience in wildfire response and structural protection, who know how embers find a house and how to soak it so they can't. And we didn't design any of this in a vacuum. It's shaped by deep input from the people closest to the problem: evacuated homeowners, wildland firefighters, insurance professionals and fire researchers.